Technology Lesson 2 Assesment
Technology Lesson 2 Assesment

Students write an essay that identifies the books central argument(s) and suggest other celebrities or products turned into global brands via mass media technologies. Student should apply knowledge gained in the classroom discussion on communications technologies. (Related Resources: LaFeber reading)

LaFeber, Walter “The Globalization of Michael Jordan,” Michael Jordan and the New Capitalism (W.W. Norton, 1999), 49-74.