Global Services Lesson 2 Outsourcing and Offshoring Activity
Global Services Lesson 2 Outsourcing and Offshoring Activity

Time: 20 minutes
Skills: Holistic Thinking and Cross-Cultural Communications
Objective 1
Related Resources: n/a

The instructor divides the class into groups of three to carry-out the following role-play.

ABC Advertising
is bidding to win an account to create a series of animated commercials for Nokia. To win the bid, the advertising company is thinking of using a Korean animation firm Manha rather than their usual American firm Go Animation. ABC Advertising has been working with Go Animation for more than 20 years, but needs to find a way to make their proposal competitive. Go Animation decides to set up a conference call with representatives from Go Animation and Manha to hear their offers.

Students sit in groups of three to role-play the conference call. Rolls: 1) Account manager at ABC Advertising, 2) Lead Animator at Manha, and 3) Lead Animator at Go Animation.  By the end of the call, the account manager needs to choose which company will be producing the animated advertisement for the Nokia bid.

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