Cross-Cultural Rubric
Cross-Cultural Rubric

  

Cross-Cultural Communications Rubric

Criterion

Novice Level

Advanced Level

Knowledge of cultures Lists (or otherwise demonstrates rote knowledge of the) traditions, customs, conventions of the “other” culture (the whos, whats) that are relevant to the communication. E.g., “In Filipino culture, avoidance phrases, such as ‘I’ll try,’ often mean ‘No.’” Includes one’s own culture in the description. E.g., “In American culture, we also avoid saying ‘No,’ but to a lesser extent and usually only to close friends and family.”
Understanding of cultures Explains (the whys behind) the traditions, customs, conventions of the “other” culture that are relevant to the communication. E.g., “Filipino culture includes a strong desire to please others; avoiding direct refusal is avoiding causing disappointment.” Includes one’s own culture in the explanation. E.g., “This is different from American culture where we avoid saying ‘No’ so as not to seem rude.”
Analysis of cultures Identifies potential misunderstandings between cultures to avoid giving offense. E.g., “Don’t point with your fingers; use an open-hand instead.” Also avoids taking offense. E.g., “Do not be surprised if an associate of another gender refuses to shake hands with you.”
Evaluation of communication strategies Describes appropriate talking points, negotiation tools, etc. for use in this specific communication. Lists multiple strategies with explanation of why one is preferable to another.